VR On CES Is Quietly Changing The Sports Industry

- Jan 11, 2019-

VR on CES is quietly changing the sports industry

Today, digital penetration has penetrated the entire process of sports and the entire industry chain of the sports industry, and a new round of changes is coming.

VR at CES is still very popular in 2019

The annual CES (International Consumer Electronics Show) has kicked off again. At this year's CES, not only has a large number of new mobile phones, notebooks and even home appliances released, but also a new sports technology section to showcase the latest. The sports technology products, all kinds of black technology have entered the field of sports. 

CES has become a technology feast that many people expect, in addition to showing the latest technology and products, but also leading the direction of technology development. Today, digital penetration has penetrated the entire process of sports and the entire industry chain of the sports industry, and a new round of changes is coming.

On December 25, 2018, the Ministry of Industry and Information Technology issued the "Guiding Opinions on Accelerating the Development of Virtual Reality Industry", pointing out that the development of Virtual Reality (VR) technology will be promoted at the national level. By 2025, the overall strength of China's VR industry will enter. At the forefront of the world, and master the key core patents and standards of VR, form a number of VR backbone enterprises with strong international competitiveness.

According to a report released by Goldman Sachs, the scale of the global virtual reality industry will reach 80 billion US dollars in 10 years. At present, HTC, Facebook, Microsoft, Sony, Samsung, Lenovo and other technology companies are continuing to exert their efforts on VR display devices until 2020. The market size of virtual reality is expected to reach 30 billion US dollars.

The future potential of VR is huge, and the scope of application is also very broad. Especially in the context of China's full deployment of 5G networks in 2019, the generalization of VR technology will be realized. Its games, video, travel, education, social, industrial design, medical, military and other fields will bring unprecedented innovation to the public life. Sports, as an important industry, will also achieve greater development with the help of VR technology. VR technology can be applied in the fields of physical education, daily training, live broadcast, competitive games, etc., to increase the added value of the sports industry and sports economy. With the continuous maturity of VR technology, VR and sports have already formed a deep indissoluble bond.


VR technology can carry out more targeted and personalized training modes according to the teaching plan and the needs of trainers, improving training results and competition results.The Major League Baseball (MLB) and the Premier League have applied VR technology in an all-round way. The team's tactical arrangement, station analysis, and opponent data can be reconstructed in three dimensions, relying on simulation and training. The environment helps athletes and teams develop professional and efficient technical and tactical training programs. At the same time, VR technology can effectively improve the training and teaching achievements of coaches and teachers in the field of sports segmentation in competitions, training data analysis, game replay, etc. At present, VR technology has been introduced in the United States, Europe and other countries and regions to help Athletes further improve their athletic ability and skills and tactics. They are used in Springfield College in the United States and Cologne Sports University in Germany. In terms of sports basic physical training, excellent VR sports training products have emerged in the industry to help athletes of different projects improve the basic training effect.

Internationally, well-known early VR products, such as BoxVR and Thrill of the Fight, are paying attention to sports, especially in the field of boxing training, and are also recognized by most users. However, due to technical bottlenecks, they may only have a single training, or only human-computer exercises, there is no way to combine the Internet to conduct online battles and other real-life interconnection training modes.


Domestically, such as: fast boxing, Kunlun decision and other products also have their own characteristics, filling the gap in the domestic market. But unfortunately, for various reasons, these highly promising products have not continued on their own path and continue to develop. With the continuous development of VR technology, the huge potential of the sports market has gradually emerged, and the industry is in urgent need of VR products that can support the systematic integration of network interconnection.

With the continuous development of VR concept and industry, VR technology has pushed the sports industry to the spring, and more and more companies have begun to focus on different aspects of the sports industry chain.

The combination of sports and VR technology will become more and more close. Especially with the historical opportunity of the Beijing 2022 Winter Olympics and Winter Paralympics, VR technology will be able to create greater commercial and social value for the sports industry.